PPC Specialist (Freelance, Remote)

📈 PPC Specialist (Freelance, Remote)

Company: Spotlight Creative Agency
Location: Remote
Type: Freelance / Contract

About Spotlight Creative Agency

Spotlight Creative Agency is a strategy-led creative agency focused on performance, scalability, and measurable growth. Paid media is a core pillar of our client strategy, driving acquisition, visibility, and revenue across multiple industries.

We are expanding our performance team and looking for a PPC Specialist to manage and optimize multi-platform campaigns while maintaining direct communication with leadership and clients.

Role Overview

This is a fully remote freelance role for a performance-driven professional with hands-on experience across major paid advertising platforms.

You will manage campaigns across Google Ads, Meta Ads, and TikTok Ads, oversee tracking implementation through Google Tag Manager, work extensively with Google Analytics 4, produce structured weekly performance reports, and participate in client meetings with a high level of professionalism.

This role reports directly to the CEO and CMO and requires strategic thinking, accountability, and clear communication.

Key Responsibilities

  • Plan, launch, and manage campaigns across Google Ads, Meta Ads, and TikTok Ads

  • Structure and optimize campaigns for performance and scalability

  • Implement and manage tracking via Google Tag Manager

  • Configure and analyze data in Google Analytics 4

  • Monitor conversions, attribution, and performance accuracy

  • Conduct keyword research, audience segmentation, and bid optimization

  • Produce detailed weekly performance reports for clients

  • Present campaign performance and insights during client meetings

  • Communicate clearly with the CEO and CMO regarding strategy and results

  • Continuously test creatives, audiences, and bidding strategies

Required Skills & Experience

  • Proven professional experience managing Google Ads campaigns

  • Strong experience with Meta Ads and TikTok Ads

  • Hands-on expertise with Google Tag Manager

  • Mandatory experience with Google Analytics 4

  • Strong understanding of conversion tracking and attribution models

  • Experience building structured weekly client reports

  • Comfortable presenting performance insights in client meetings

  • Strong analytical skills and data interpretation ability

  • Ability to manage multiple accounts in a remote setup

  • High level of professionalism in communication and execution

What We Offer

  • Fully remote collaboration

  • Flexible freelance structure

  • Direct communication with executive leadership

  • High-impact client accounts

  • Long-term performance partnership potential

How to Apply

Send your CV and a brief summary of managed ad budgets, platforms, and GA4 experience to:
careers@spotlightcreativeagency.com

Subject line: PPC Specialist Freelance Application [Your Name]