Latest Stories

Yahoo Casts Mauricio Umansky in Valentine’s Day Podcast Spoof

Yahoo Casts Mauricio Umansky in Valentine’s Day Podcast Spoof

A short-form social spot reframes “commitment issues” as decades-long loyalty to Yahoo Mail. Insights Yahoo’s Valentine’s Day spot mimics TikTok-style video podcasts, reflecting how [&helli...

Spruce Sends Kirk Herbstreit’s Dog Peter to the Super Bowl

Spruce Sends Kirk Herbstreit’s Dog Peter to the Super Bowl

The P&G-owned weed killer extends last year’s breakout dog-led debut with a regional Super Bowl spot from Raindrop. Insights: A returning Super Bowl storyline [...

T-Mobile Brings Backstreet Boys Back for Super Bowl

T-Mobile Brings Backstreet Boys Back for Super Bowl

Consistency and cultural recall lead to T-Mobile’s 13th straight Super Bowl appearance. Insights: T-Mobile’s 13-year Super Bowl streak shows the brand’s commitment to showing [&hel...

DoorDash Leans on 50 Cent’s “Big Beef” for Super Bowl Ad

DoorDash Leans on 50 Cent’s “Big Beef” for Super Bowl Ad

The delivery brand uses self-aware hip-hop humor to cut through Super Bowl noise and internet culture fatigue. Insights: DoorDash pulls from 50 Cent’s long [...

Super Bowl LX Ads Is Gold For Branding

Super Bowl LX Ads Is Gold For Branding

As ad prices climb and attention keeps splintering, brands at Super Bowl 2026 lean into recognition, restraint, and ideas that land without friction. Insights...

Salesforce Brings MrBeast Into the Super Bowl Spotlight

Salesforce Brings MrBeast Into the Super Bowl Spotlight

The enterprise software brand hands creative control to YouTube’s biggest creator ahead of Super Bowl LX. Insights: Salesforce is collaborating with MrBeast on a [...

Harry Potter Marks 25 Years With Global Fan Celebration

Harry Potter Marks 25 Years With Global Fan Celebration

Warner Bros. Discovery unveils a yearlong slate of screenings, experiences, and limited-edition products ahead of the franchise’s next chapter. Insights: A milestone anniversary drives [...

Bad Bunny’s Super Bowl LX Halftime Goes Global

Bad Bunny’s Super Bowl LX Halftime Goes Global

In the first 72 hours, Bad Bunny’s Super Bowl LX halftime show trailer has already generated over 4.8M likes on Instagram. Insights: Early engagement [...

Dos Equis Brings Back The Most Interesting Man in the World

Dos Equis Brings Back The Most Interesting Man in the World

After nearly a decade off air, the iconic character returns with a modern rollout built for culture, curiosity, and football-sized attention. Insights: The character...

CES 2026 Signals a New Era for Agencies and AI

CES 2026 Signals a New Era for Agencies and AI

Agency strategy must evolve to balance automation, creativity, and regulatory trust as CES highlights both innovation and practical adoption. Insights: AI moves into daily...