Brands Are Designing Campaigns for Social Media First, Not TV
New marketing analysis shows brands are now building campaigns around TikTok-native behavior, reshaping how creative strategy is developed and measured. Insights Campaigns are being...
Latest Stories
Yahoo Casts Mauricio Umansky in Valentine’s Day Podcast Spoof
A short-form social spot reframes “commitment issues” as decades-long loyalty to Yahoo Mail. Insights Yahoo’s Valentine’s Day spot mimics TikTok-style video podcasts, reflecting how [&helli...
Spruce Sends Kirk Herbstreit’s Dog Peter to the Super Bowl
The P&G-owned weed killer extends last year’s breakout dog-led debut with a regional Super Bowl spot from Raindrop. Insights: A returning Super Bowl storyline [...
T-Mobile Brings Backstreet Boys Back for Super Bowl
Consistency and cultural recall lead to T-Mobile’s 13th straight Super Bowl appearance. Insights: T-Mobile’s 13-year Super Bowl streak shows the brand’s commitment to showing [&hel...
DoorDash Leans on 50 Cent’s “Big Beef” for Super Bowl Ad
The delivery brand uses self-aware hip-hop humor to cut through Super Bowl noise and internet culture fatigue. Insights: DoorDash pulls from 50 Cent’s long [...
Super Bowl LX Ads Is Gold For Branding
As ad prices climb and attention keeps splintering, brands at Super Bowl 2026 lean into recognition, restraint, and ideas that land without friction. Insights...
Salesforce Brings MrBeast Into the Super Bowl Spotlight
The enterprise software brand hands creative control to YouTube’s biggest creator ahead of Super Bowl LX. Insights: Salesforce is collaborating with MrBeast on a [...
Harry Potter Marks 25 Years With Global Fan Celebration
Warner Bros. Discovery unveils a yearlong slate of screenings, experiences, and limited-edition products ahead of the franchise’s next chapter. Insights: A milestone anniversary drives [...
Bad Bunny’s Super Bowl LX Halftime Goes Global
In the first 72 hours, Bad Bunny’s Super Bowl LX halftime show trailer has already generated over 4.8M likes on Instagram. Insights: Early engagement [...
Dos Equis Brings Back The Most Interesting Man in the World
After nearly a decade off air, the iconic character returns with a modern rollout built for culture, curiosity, and football-sized attention. Insights: The character...